3,623 followers
OPEN ACCESS: New ventures should rely on wide dispersion but little structure of marketing responsibilities in their organization. https://t.co/S5NmeGSGs7
1,928 followers
RT @UEF_Business: Tutkittua tietoa @UEF_Business Fürst, A., Gabrielsson, M., Gabrielsson, P., Prigge, J-K. (2023). The role of marketing i…
67 followers
RT @UEF_Business: Tutkittua tietoa @UEF_Business Fürst, A., Gabrielsson, M., Gabrielsson, P., Prigge, J-K. (2023). The role of marketing i…
509 followers
Tutkittua tietoa @UEF_Business Fürst, A., Gabrielsson, M., Gabrielsson, P., Prigge, J-K. (2023). The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy. Journal of the Academy of Marketing Science. https://t.