Fashion Communication in the Digital Age

Overview of attention for book

Springer Nature Switzerland

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Book Overview
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Chapter 1 The Power of Consumers on Social Media: A Case Study of Balenciaga’s Crisis Communication
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Chapter 9 The Perks of Being Digital. Nikeland : A Case Study
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Chapter 24 Fashion Film and OBC (Online Brand Community): The Co-authoring Dynamics
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Chapter 27 When Shoe Heritage is on Display

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (88th percentile)
High Attention Score compared to outputs of the same age and source (80th percentile)

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twitter: 16 X users

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So far, Altmetric has seen 19 X posts from 16 X users, with an upper bound of 41,532 followers.

@mladakonzerva Člověk se na to musí dívat pozitivně - je to kapitalizmu přirozený způsob přerozdělování bohatsví. Co se týká specificky "Balenciaga", ti to dotáhli do "učebnic" (https://t.co/Cqz4jLWJ9E).

03 Mar 2024

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@lovelovemelou Here’s a good case study. It seems there relaunching - many celebs have just started wearing the new collection, at the same time. https://t.co/UmIa9tClNP

31 Jan 2024

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https://t.co/V8IlKTH07V Page 2, coming to a university near you 😉

19 Sep 2023

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RT @lorenzocantoni: new study on #Shoe 👞👟👠 #museums: When Shoe #Heritage is on Display: A #Digital #Fashion #Communication Approach https:/…

30 Aug 2023

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Fashion Communication in the Digital Age

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