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Mendeley readers
| Chapter title |
Global Brand Management
|
|---|---|
| Chapter number | 7 |
| Book title |
Global Brand Strategy
|
| Published by |
Palgrave Macmillan, London, January 2017
|
| DOI | 10.1057/978-1-349-94994-6_7 |
| Book ISBNs |
978-1-349-94993-9, 978-1-349-94994-6
|
| Authors |
Jan-Benedict Steenkamp |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 15 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 20% |
| Student > Doctoral Student | 2 | 13% |
| Lecturer | 2 | 13% |
| Student > Bachelor | 1 | 7% |
| Researcher | 1 | 7% |
| Other | 0 | 0% |
| Unknown | 6 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 7 | 47% |
| Computer Science | 1 | 7% |
| Social Sciences | 1 | 7% |
| Unknown | 6 | 40% |