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Mendeley readers
| Chapter title |
Corporate Social Responsibility
|
|---|---|
| Chapter number | 8 |
| Book title |
Global Brand Strategy
|
| Published by |
Palgrave Macmillan, London, January 2017
|
| DOI | 10.1057/978-1-349-94994-6_8 |
| Book ISBNs |
978-1-349-94993-9, 978-1-349-94994-6
|
| Authors |
Jan-Benedict Steenkamp, Steenkamp, Jan-Benedict |
Mendeley readers
The data shown below were compiled from readership statistics for 25 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 25 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 6 | 24% |
| Student > Master | 5 | 20% |
| Student > Doctoral Student | 3 | 12% |
| Student > Postgraduate | 2 | 8% |
| Lecturer | 2 | 8% |
| Other | 3 | 12% |
| Unknown | 4 | 16% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 9 | 36% |
| Social Sciences | 7 | 28% |
| Economics, Econometrics and Finance | 3 | 12% |
| Environmental Science | 1 | 4% |
| Philosophy | 1 | 4% |
| Other | 0 | 0% |
| Unknown | 4 | 16% |