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| Chapter title |
Psychographic and Behavioral Differences Between Men and Women
|
|---|---|
| Chapter number | 3 |
| Book title |
Why Marketing to Women Doesn’t Work
|
| Published by |
Palgrave Macmillan, London, January 2014
|
| DOI | 10.1057/9781137358172_3 |
| Book ISBNs |
978-1-349-47103-4, 978-1-137-35817-2
|
| Authors |
Jenny Darroch |