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Chapter title |
How to More Effectively Market to Women
|
---|---|
Chapter number | 10 |
Book title |
Why Marketing to Women Doesn’t Work
|
Published by |
Palgrave Macmillan, London, January 2014
|
DOI | 10.1057/9781137358172_10 |
Book ISBNs |
978-1-349-47103-4, 978-1-137-35817-2
|
Authors |
Jenny Darroch |