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Dialogmarketing Perspektiven 2016/2017

Overview of attention for book
Attention for Chapter 8: Das Privacy-Paradoxon – Ein Erklärungsversuch und Handlungsempfehlungen
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25 Mendeley
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Chapter title
Das Privacy-Paradoxon – Ein Erklärungsversuch und Handlungsempfehlungen
Chapter number 8
Book title
Dialogmarketing Perspektiven 2016/2017
Published by
Springer Fachmedien Wiesbaden, February 2017
DOI 10.1007/978-3-658-16835-3_8
Book ISBNs
978-3-65-816834-6, 978-3-65-816835-3
Authors

Paul Gerber, Melanie Volkamer, Nina Gerber

Editors

DDV Deutscher Dialogmarketing Verband e.V.

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 25 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 25 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 10 40%
Student > Master 9 36%
Other 1 4%
Researcher 1 4%
Student > Postgraduate 1 4%
Other 0 0%
Unknown 3 12%
Readers by discipline Count As %
Business, Management and Accounting 8 32%
Economics, Econometrics and Finance 5 20%
Psychology 5 20%
Computer Science 3 12%
Unknown 4 16%