Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success
Article in Journal of Business Research (February 2023)
The most recent citing publications are shown below. View all 14 publications that cite this research output on Dimensions.
Article in Journal of Business Research (February 2023)
Article in Annals of Otology Rhinology & Laryngology (August 2021)
Article in Journal of Clinical Microbiology (March 2021)