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| Chapter title |
Future – Tendenzen Und Perspektiven Der Marke Und Ihres Managements
|
|---|---|
| Chapter number | 4 |
| Book title |
Innovatives Brand Management
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-17325-8_4 |
| Book ISBNs |
978-3-65-817324-1, 978-3-65-817325-8
|
| Authors |
Günther Misof, Michael Schwarz |