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Mendeley readers
| Chapter title |
Brand Management – Der Schlüssel zu einer erfolgreichen Markenführung
|
|---|---|
| Chapter number | 3 |
| Book title |
Innovatives Brand Management
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-17325-8_3 |
| Book ISBNs |
978-3-65-817324-1, 978-3-65-817325-8
|
| Authors |
Günther Misof, Michael Schwarz |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 1 | 50% |
| Student > Doctoral Student | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 100% |