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| Chapter title |
2002 FIFA World Cup and the Rebranding of South Korea
|
|---|---|
| Chapter number | 4 |
| Book title |
Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events
|
| Published by |
Palgrave Pivot, London, January 2017
|
| DOI | 10.1057/978-1-137-53113-1_4 |
| Book ISBNs |
978-1-137-53112-4, 978-1-137-53113-1
|
| Authors |
Yu-Min Joo, Yooil Bae, Eva Kassens-Noor |