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Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events

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Cover of 'Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events'

Table of Contents

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    Book Overview
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    Chapter 1 Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events
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    Chapter 2 1988 Summer Olympics and the Rise of South Korea and Seoul
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    Chapter 3 Daejeon Expo ’93 and Paving the Way for Future Development Aspirations
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    Chapter 4 2002 FIFA World Cup and the Rebranding of South Korea
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    Chapter 5 PyeongChang 2018 Winter Olympics
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    Chapter 6 Conclusions: The Art of Using Mega-Events for Development
Attention for Chapter 4: 2002 FIFA World Cup and the Rebranding of South Korea
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