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Grundlagen der Public Relations

Overview of attention for book
Cover of 'Grundlagen der Public Relations'

Table of Contents

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    Book Overview
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    Chapter 1 Public Relations als Forschungsgegenstand
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    Chapter 2 PR im Kontext der Mediengesellschaft
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    Chapter 3 Public Relations als Organisationsfunktion
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    Chapter 4 Zentrale Bezugsgrößen der PR
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    Chapter 5 Prozesse und Aufgaben der PR
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    Chapter 6 Akteure – PR als Beruf
Attention for Chapter 2: PR im Kontext der Mediengesellschaft
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