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Consuming luxury brands: The relevance of the ‘Rarity Principle’

Overview of attention for article published in Journal of Brand Management, November 2000
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Mentioned by

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2 X users
facebook
1 Facebook page

Citations

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356 Dimensions

Readers on

mendeley
515 Mendeley
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Title
Consuming luxury brands: The relevance of the ‘Rarity Principle’
Published in
Journal of Brand Management, November 2000
DOI 10.1057/palgrave.bm.2540013
Authors

I Phau, G Prendergast

X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 515 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 3 <1%
Germany 1 <1%
Bulgaria 1 <1%
Malaysia 1 <1%
South Africa 1 <1%
Spain 1 <1%
Unknown 507 98%

Demographic breakdown

Readers by professional status Count As %
Student > Master 144 28%
Student > Ph. D. Student 56 11%
Student > Bachelor 55 11%
Student > Postgraduate 35 7%
Student > Doctoral Student 22 4%
Other 66 13%
Unknown 137 27%
Readers by discipline Count As %
Business, Management and Accounting 238 46%
Social Sciences 34 7%
Economics, Econometrics and Finance 27 5%
Design 12 2%
Arts and Humanities 10 2%
Other 50 10%
Unknown 144 28%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 22 August 2020.
All research outputs
#13,914,523
of 22,754,104 outputs
Outputs from Journal of Brand Management
#147
of 324 outputs
Outputs of similar age
#35,885
of 39,545 outputs
Outputs of similar age from Journal of Brand Management
#1
of 1 outputs
Altmetric has tracked 22,754,104 research outputs across all sources so far. This one is in the 37th percentile – i.e., 37% of other outputs scored the same or lower than it.
So far Altmetric has tracked 324 research outputs from this source. They receive a mean Attention Score of 3.7. This one has gotten more attention than average, scoring higher than 54% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 39,545 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 9th percentile – i.e., 9% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them