The “backfire” effects of luxury advertising on TikTok: The moderating role of self-deprecating online reviews
Article in Computers in Human Behavior (June 2024)
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More than a mere cup of bubble tea: how does perceived luxuriousness affect the intentions to revisit?
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Impact of Campaign Bundling on the Success of Donation-Based Crowdfunding
Article in International Journal of Electronic Commerce (April 2024)