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Travel Marketing, Tourism Economics and the Airline Product

Overview of attention for book
Attention for Chapter 5: Integrated Marketing Communications
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Mentioned by

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7 X users
googleplus
1 Google+ user

Citations

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281 Dimensions

Readers on

mendeley
230 Mendeley
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Chapter title
Integrated Marketing Communications
Chapter number 5
Book title
Travel Marketing, Tourism Economics and the Airline Product
Published by
Springer, Cham, January 2018
DOI 10.1007/978-3-319-49849-2_5
Book ISBNs
978-3-31-949848-5, 978-3-31-949849-2
Authors

Mark Anthony Camilleri

X Demographics

X Demographics

The data shown below were collected from the profiles of 7 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 230 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 230 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 30 13%
Student > Master 15 7%
Unspecified 11 5%
Student > Ph. D. Student 7 3%
Researcher 5 2%
Other 17 7%
Unknown 145 63%
Readers by discipline Count As %
Business, Management and Accounting 22 10%
Social Sciences 11 5%
Unspecified 11 5%
Economics, Econometrics and Finance 8 3%
Engineering 5 2%
Other 24 10%
Unknown 149 65%