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Travel Marketing, Tourism Economics and the Airline Product

Overview of attention for book
Attention for Chapter 4: Market Segmentation, Targeting and Positioning
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Mentioned by

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6 X users
wikipedia
1 Wikipedia page

Citations

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281 Dimensions

Readers on

mendeley
1388 Mendeley
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Chapter title
Market Segmentation, Targeting and Positioning
Chapter number 4
Book title
Travel Marketing, Tourism Economics and the Airline Product
Published by
Springer, Cham, January 2018
DOI 10.1007/978-3-319-49849-2_4
Book ISBNs
978-3-31-949848-5, 978-3-31-949849-2
Authors

Mark Anthony Camilleri, Mark Camilleri, Camilleri, Mark Anthony

X Demographics

X Demographics

The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1,388 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 1 <1%
Chile 1 <1%
India 1 <1%
Italy 1 <1%
Unknown 1384 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 235 17%
Student > Master 196 14%
Student > Postgraduate 45 3%
Student > Ph. D. Student 34 2%
Lecturer 30 2%
Other 83 6%
Unknown 765 55%
Readers by discipline Count As %
Business, Management and Accounting 281 20%
Social Sciences 48 3%
Engineering 45 3%
Economics, Econometrics and Finance 42 3%
Computer Science 39 3%
Other 146 11%
Unknown 787 57%