Indonesian
Travel Marketing, Tourism Economics and the Airline Product
Overview of attention for book
Table of Contents
-
Altmetric BadgeBook Overview
-
Altmetric BadgeChapter 1 The Tourism Industry: An Overview
-
Altmetric BadgeChapter 2 Understanding Customer Needs and Wants
-
Altmetric BadgeChapter 3 The Marketing Environment
-
Altmetric BadgeChapter 4 Market Segmentation, Targeting and Positioning
-
Altmetric BadgeChapter 5 Integrated Marketing Communications
-
Altmetric BadgeChapter 6 Tourism Distribution Channels
-
Altmetric BadgeChapter 7 Strategic Planning and the Marketing Effectiveness Audit
-
Altmetric BadgeChapter 8 Tourism Supply and Demand
-
Altmetric BadgeChapter 9 Pricing and Revenue Management
-
Altmetric BadgeChapter 10 The Airline Business
-
Altmetric BadgeChapter 11 Airline Schedules Planning and Route Development
-
Altmetric BadgeChapter 12 Aircraft Operating Costs and Profitability