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Strategic reinvention in popular culture : the encore impulse

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Cover of 'Strategic reinvention in popular culture : the encore impulse'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: The Encore Impulse
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    Chapter 2 The Elusive Original
  4. Altmetric Badge
    Chapter 3 Unlocking the Encore Potential
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    Chapter 4 Cultural Fit
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    Chapter 5 History May Not Repeat Itself
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    Chapter 6 Something’s Not Right
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    Chapter 7 Fulfilling the Encore Promise
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    Chapter 8 All in the Family
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    Chapter 9 Archetypal Appeal
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    Chapter 10 The Shell Game
  12. Altmetric Badge
    Chapter 11 Conclusion: The Art of Strategic Reinvention
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