Management von Dienstleistungsprozessen, Service Co-Creation – Service Experience – Service Value
Monograph (January 2024)
The most recent citing publications are shown below. View all 7 publications that cite this research output on Dimensions.
Referral Marketing on Social Media Platforms—Guidelines on How Businesses Can Identify and Successfully Integrate Opinion Leaders in Their Online Marketing Strategy
Book chapter (September 2018)
Is Students’ Religiosity Moderating Word of Mouth in Islamic Private Higher Education?
Article in International Journal of Economics & Management Sciences (January 2017)