Managing Organizational Crisis and Brand Trauma

Chapter 2 Organizational Health: The Capacity to Manage Events (and Their Downsides) Requires an Organization Steeped in Competent and Capable Individuals

Chapter 3 Trauma in Organizations: Triggering Organizational Trauma and the Trauma Model

Chapter 4 Brand Trauma

Chapter 5 When Trauma Isn’t a Given (When an Event That Should Produce Trauma, Doesn’t)

Chapter 6 Measuring Brand Trauma

Chapter 7 Introducing, Reestablishing and Maintaining Order

Chapter 8 Trauma Never Goes Away: It Always Has to Be Managed

Chapter 9 Conclusions: Whether for Legal or Illegal Reasons—Examine Results in Terms of Your Purpose, Performance, Progress