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Managing Organizational Crisis and Brand Trauma

Overview of attention for book
Cover of 'Managing Organizational Crisis and Brand Trauma'

Table of Contents

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    Book Overview
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    Chapter 1 An Introduction to Organizational and Brand Traumas
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    Chapter 2 Organizational Health: The Capacity to Manage Events (and Their Downsides) Requires an Organization Steeped in Competent and Capable Individuals
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    Chapter 3 Trauma in Organizations: Triggering Organizational Trauma and the Trauma Model
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    Chapter 4 Brand Trauma
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    Chapter 5 When Trauma Isn’t a Given (When an Event That Should Produce Trauma, Doesn’t)
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    Chapter 6 Measuring Brand Trauma
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    Chapter 7 Introducing, Reestablishing and Maintaining Order
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    Chapter 8 Trauma Never Goes Away: It Always Has to Be Managed
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    Chapter 9 Conclusions: Whether for Legal or Illegal Reasons—Examine Results in Terms of Your Purpose, Performance, Progress
Attention for Chapter 2: Organizational Health: The Capacity to Manage Events (and Their Downsides) Requires an Organization Steeped in Competent and Capable Individuals
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Summary
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Chapter title
Organizational Health: The Capacity to Manage Events (and Their Downsides) Requires an Organization Steeped in Competent and Capable Individuals
Chapter number 2
Book title
Managing Organizational Crisis and Brand Trauma
Published by
Palgrave Macmillan, Cham, January 2018
DOI 10.1007/978-3-319-60726-9_2
Book ISBNs
978-3-31-960725-2, 978-3-31-960726-9
Authors

Dennis W. Tafoya

View on publisher site

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