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Chapter title |
Emergence of the Leader-Follower Structure Among Consumers: What Type of Consumers Would Be the Most Influential in the Marketplace?
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Chapter number | 12 |
Book title |
Advancing Social Simulation: The First World Congress
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Published by |
Springer, Tokyo, January 2007
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DOI | 10.1007/978-4-431-73167-2_12 |
Book ISBNs |
978-4-43-173150-4, 978-4-43-173167-2
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Authors |
Makoto Mizuno, Shoichiro Inoue, Masami Noguchi |