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Mendeley readers
| Chapter title |
Managing the Growth Tradeoff: Challenges and Opportunities in Luxury Branding
|
|---|---|
| Chapter number | 9 |
| Book title |
Advances in Luxury Brand Management
|
| Published by |
Palgrave Macmillan, Cham, January 2017
|
| DOI | 10.1007/978-3-319-51127-6_9 |
| Book ISBNs |
978-3-31-951126-9, 978-3-31-951127-6
|
| Authors |
Kevin Lane Keller |
Mendeley readers
The data shown below were compiled from readership statistics for 69 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 69 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 10 | 14% |
| Student > Ph. D. Student | 8 | 12% |
| Student > Bachelor | 6 | 9% |
| Lecturer | 5 | 7% |
| Student > Postgraduate | 3 | 4% |
| Other | 7 | 10% |
| Unknown | 30 | 43% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 23 | 33% |
| Social Sciences | 5 | 7% |
| Design | 2 | 3% |
| Arts and Humanities | 1 | 1% |
| Economics, Econometrics and Finance | 1 | 1% |
| Other | 3 | 4% |
| Unknown | 34 | 49% |