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Mendeley readers
| Chapter title |
Introduction: Luxury Brand Management Insights and Opportunities
|
|---|---|
| Chapter number | 1 |
| Book title |
Advances in Luxury Brand Management
|
| Published by |
Palgrave Macmillan, Cham, January 2017
|
| DOI | 10.1007/978-3-319-51127-6_1 |
| Book ISBNs |
978-3-31-951126-9, 978-3-31-951127-6
|
| Authors |
Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell |
Mendeley readers
The data shown below were compiled from readership statistics for 23 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 23 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 5 | 22% |
| Student > Postgraduate | 4 | 17% |
| Student > Ph. D. Student | 3 | 13% |
| Student > Bachelor | 3 | 13% |
| Unspecified | 1 | 4% |
| Other | 2 | 9% |
| Unknown | 5 | 22% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 14 | 61% |
| Unspecified | 1 | 4% |
| Social Sciences | 1 | 4% |
| Design | 1 | 4% |
| Unknown | 6 | 26% |