6 Lessons From Burberry on Reviving a Dying Brand
Medium US,
#5: Cut ties with unsustainable business practices Sep 25 · 10 min read Burberry is a brand that is strongly integrated with…
Advances in Luxury Brand Management
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction: Luxury Brand Management Insights and Opportunities
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Altmetric BadgeChapter 2 The End of Luxury as We Knew It?
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Altmetric BadgeChapter 3 Luxury Brand Marketing – The Experience Is Everything!
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Altmetric BadgeChapter 4 The Luxury Brand Strategy Challenge
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Altmetric BadgeChapter 5 The Specificity of Luxury Management: Turning Marketing Upside Down
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Altmetric BadgeChapter 6 Luxury Consumption in the Trade-Off Between Genuine and Counterfeit Goods: What Are the Consumers’ Underlying Motives and Value-Based Drivers?
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Altmetric BadgeChapter 7 Is Luxury Compatible with Sustainability? Luxury Consumers’ Viewpoint
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Altmetric BadgeChapter 8 Probing Brand Luxury: A Multiple Lens Approach
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Altmetric BadgeChapter 9 Managing the Growth Tradeoff: Challenges and Opportunities in Luxury Branding
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Altmetric BadgeChapter 10 Measuring Perceptions of Brand Luxury
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Altmetric BadgeChapter 11 Managing Luxury Brands