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Mendeley readers
Title |
Persuasive Advertising
|
---|---|
Published by |
Springer, May 2010
|
DOI | 10.1057/9780230285804 |
ISBNs |
978-0-230-28580-4, 978-1-349-51189-1, 978-1-4039-1343-2, 978-0-230-29135-5
|
Authors |
J. Scott Armstrong, Armstrong, J., Armstrong, J. Scott |
Mendeley readers
The data shown below were compiled from readership statistics for 100 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Turkey | 1 | 1% |
United States | 1 | 1% |
Unknown | 98 | 98% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 17 | 17% |
Student > Master | 15 | 15% |
Student > Bachelor | 12 | 12% |
Lecturer | 8 | 8% |
Researcher | 7 | 7% |
Other | 14 | 14% |
Unknown | 27 | 27% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 25 | 25% |
Social Sciences | 13 | 13% |
Psychology | 11 | 11% |
Linguistics | 6 | 6% |
Computer Science | 5 | 5% |
Other | 12 | 12% |
Unknown | 28 | 28% |