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Mendeley readers
Chapter title |
The principles
|
---|---|
Chapter number | 4 |
Book title |
Persuasive Advertising
|
Published by |
Palgrave Macmillan, London, January 2010
|
DOI | 10.1057/9780230285804_4 |
Book ISBNs |
978-1-349-51189-1, 978-0-230-28580-4
|
Authors |
J. Scott Armstrong |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 29% |
Professor | 1 | 14% |
Student > Master | 1 | 14% |
Unknown | 3 | 43% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 14% |
Computer Science | 1 | 14% |
Agricultural and Biological Sciences | 1 | 14% |
Psychology | 1 | 14% |
Unknown | 3 | 43% |