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Mendeley readers
| Chapter title |
Herausforderungen grüner Markenführung
|
|---|---|
| Chapter number | 1 |
| Book title |
Grüne Markenführung
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-13245-3_1 |
| Book ISBNs |
978-3-65-813244-6, 978-3-65-813245-3
|
| Authors |
Oliver Errichiello, Arnd Zschiesche, Errichiello, Oliver, Zschiesche, Arnd |
Mendeley readers
The data shown below were compiled from readership statistics for 14 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 14 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 6 | 43% |
| Student > Bachelor | 4 | 29% |
| Unknown | 4 | 29% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 36% |
| Economics, Econometrics and Finance | 2 | 14% |
| Unknown | 7 | 50% |