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| Chapter title |
Markenmanagement: Die sechs Grundsätze grüner Markenführung
|
|---|---|
| Chapter number | 5 |
| Book title |
Grüne Markenführung
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-13245-3_5 |
| Book ISBNs |
978-3-65-813244-6, 978-3-65-813245-3
|
| Authors |
Oliver Errichiello, Arnd Zschiesche, Errichiello, Oliver, Zschiesche, Arnd |