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Chapter title |
Entscheidungen der Produktpolitik (Aufgaben)
|
---|---|
Chapter number | 5 |
Book title |
Marketingübungen
|
Published by |
Springer Gabler, Wiesbaden, January 2014
|
DOI | 10.1007/978-3-8349-3856-5_5 |
Book ISBNs |
978-3-83-493440-6, 978-3-83-493856-5
|
Authors |
Manfred Bruhn |