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| Chapter title |
Theory of international brand management
|
|---|---|
| Chapter number | 2 |
| Book title |
International Brand Management of Chinese Companies
|
| Published by |
Physica-Verlag HD, January 2008
|
| DOI | 10.1007/978-3-7908-2030-0_2 |
| Book ISBNs |
978-3-79-082029-4, 978-3-79-082030-0
|