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Chapter title |
Introduction
|
---|---|
Chapter number | 1 |
Book title |
International Brand Management of Chinese Companies
|
Published by |
Physica-Verlag HD, January 2008
|
DOI | 10.1007/978-3-7908-2030-0_1 |
Book ISBNs |
978-3-79-082029-4, 978-3-79-082030-0
|