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Mendeley readers
| Chapter title |
Jingle all the way
|
|---|---|
| Chapter number | 2 |
| Book title |
Sonic Branding
|
| Published by |
Palgrave Macmillan, London, January 2003
|
| DOI | 10.1057/9780230503267_2 |
| Book ISBNs |
978-1-349-50977-5, 978-0-230-50326-7
|
| Authors |
Daniel M. Jackson, Paul Fulberg, Jackson, Daniel M., Fulberg, Paul |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor > Associate Professor | 2 | 40% |
| Professor | 1 | 20% |
| Other | 1 | 20% |
| Unknown | 1 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 3 | 60% |
| Unknown | 2 | 40% |