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| Chapter title |
The essence of brand is belief
|
|---|---|
| Chapter number | 11 |
| Book title |
Sonic Branding
|
| Published by |
Palgrave Macmillan, London, January 2003
|
| DOI | 10.1057/9780230503267_11 |
| Book ISBNs |
978-1-349-50977-5, 978-0-230-50326-7
|
| Authors |
Daniel M. Jackson, Jackson, Daniel M. |