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Conquering Global Markets

Overview of attention for book
Cover of 'Conquering Global Markets'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The Economics of Globalization
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    Chapter 3 Trends in Globalization
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    Chapter 4 The Risks, Challenges, and Benefits of Being Global
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    Chapter 5 How Do Companies Go Global: Choices and Issues between Entry Strategies
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    Chapter 6 Nonequity Modes of Investment
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    Chapter 7 Equity Investment Alliances and Joint Ventures
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    Chapter 8 Mergers and Acquisitions
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    Chapter 9 Greenfield Expansion
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    Chapter 10 Emerging Market Companies as Globalizers
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    Chapter 11 China as a Destination
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    Chapter 12 The Next Decade and Beyond
Attention for Chapter 5: How Do Companies Go Global: Choices and Issues between Entry Strategies
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