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Ethics in Marketing and Communications

Overview of attention for book
Cover of 'Ethics in Marketing and Communications'

Table of Contents

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    Book Overview
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    Chapter 1 Marketing communications and ethics
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    Chapter 2 Responsible communications agencies: key success factors
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    Chapter 3 How Web 2.0 will save CSR
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    Chapter 4 Ethical dilemmas in customer relationship management
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    Chapter 5 Brand communication and ethics: in search of a soul
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    Chapter 6 Is advertising targeting vulnerable consumers in China?
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    Chapter 7 The ethical paradoxes of tourism
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    Chapter 8 Marketing ethical banking
Attention for Chapter 1: Marketing communications and ethics
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Citations

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2 Dimensions

Readers on

mendeley
1 Mendeley
Summary Dimensions citations
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Chapter title
Marketing communications and ethics
Chapter number 1
Book title
Ethics in Marketing and Communications
Published by
Palgrave Macmillan, London, January 2012
DOI 10.1057/9780230367142_1
Book ISBNs
978-1-349-34751-3, 978-0-230-36714-2
Authors

Khosro S. Jahdi

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 100%
Readers by discipline Count As %
Sports and Recreations 1 100%

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