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Chapter title |
People as Products: An Exploratory Study in a Marketing Exchange Context of Singapore
|
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Chapter number | 43 |
Book title |
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13254-9_43 |
Book ISBNs |
978-3-31-913253-2, 978-3-31-913254-9
|
Authors |
Chow-Hou Wee, Joseph Tan, Maw-Der Foo, Wee, Chow-Hou, Tan, Joseph, Foo, Maw-Der |