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Chapter title |
The Effect of Negatively Stated Disclosures in Legal Ads on Consumer Perceptions of the Lawyer: An Exploratory Study
|
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Chapter number | 100 |
Book title |
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13254-9_100 |
Book ISBNs |
978-3-31-913253-2, 978-3-31-913254-9
|
Authors |
William E. Kilbourne, Charles R. B. Stowe, Kilbourne, William E., Stowe, Charles R. B. |