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Multisensory Impact of Sport Events

Overview of attention for book
Cover of 'Multisensory Impact of Sport Events'

Table of Contents

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    Book Overview
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    Chapter 1 A Holistic multisensory approach as an opportunity for brand management in soccer
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    Chapter 2 B Theoretical foundations and development of integrated reference framework
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    Chapter 3 C Empirical study of sensory perception and effectiveness during games played by the German soccer club VfL Bochum 1848
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    Chapter 4 D Summary and implications
Attention for Chapter 1: A Holistic multisensory approach as an opportunity for brand management in soccer
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Summary
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Chapter title
A Holistic multisensory approach as an opportunity for brand management in soccer
Chapter number 1
Book title
Multisensory Impact of Sport Events
Published by
Springer Gabler, Wiesbaden, January 2016
DOI 10.1007/978-3-658-12105-1_1
Book ISBNs
978-3-65-812104-4, 978-3-65-812105-1
Authors

Thorsten Tham

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 100%
Readers by discipline Count As %
Economics, Econometrics and Finance 1 100%

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