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Multisensory Impact of Sport Events

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Cover of 'Multisensory Impact of Sport Events'

Table of Contents

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    Book Overview
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    Chapter 1 A Holistic multisensory approach as an opportunity for brand management in soccer
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    Chapter 2 B Theoretical foundations and development of integrated reference framework
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    Chapter 3 C Empirical study of sensory perception and effectiveness during games played by the German soccer club VfL Bochum 1848
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    Chapter 4 D Summary and implications
Attention for Chapter 2: B Theoretical foundations and development of integrated reference framework
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Chapter title
B Theoretical foundations and development of integrated reference framework
Chapter number 2
Book title
Multisensory Impact of Sport Events
Published by
Springer Fachmedien Wiesbaden, January 2016
DOI 10.1007/978-3-658-12105-1_2
Book ISBNs
978-3-65-812104-4, 978-3-65-812105-1
Authors

Thorsten Tham

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