English
Business Practices in Emerging and Re-Emerging Markets
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction
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Altmetric BadgeChapter 2 Market Liberalization in Emerging Economies: Changing Business Practices
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Altmetric BadgeChapter 3 Business Orientation, Brand Image, and Business Performance
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Altmetric BadgeChapter 4 Ethics and Profitability: Can They Coexist?
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Altmetric BadgeChapter 5 Business Ethics and Marketing Practices in Nigeria
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Altmetric BadgeChapter 6 Attitude of Indian Consumers toward Wine: Pleasure versus Prescription
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Altmetric BadgeChapter 7 Culture, Creativity, and Advertising
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Altmetric BadgeChapter 8 The Current Marketing Practices in Ghana
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Altmetric BadgeChapter 9 Performance Measurements of the International Joint Ventures in an Emerging Market
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Altmetric BadgeChapter 10 Two Case Studies
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Altmetric BadgeChapter 11 Change Management in MAST Africa Limited
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Altmetric BadgeChapter 12 Conclusion