You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Reputationsmarketing
|
---|---|
Chapter number | 5 |
Book title |
Internationale Trends in der Markenkommunikation
|
Published by |
Springer Gabler, Wiesbaden, January 2014
|
DOI | 10.1007/978-3-658-01517-6_5 |
Book ISBNs |
978-3-65-801516-9, 978-3-65-801517-6
|
Authors |
Christopher A. Runge, Anabel Ternès, Runge, Christopher A., Ternès, Anabel |