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Mendeley readers
| Chapter title |
Word-of-Mouth-Marketing – Die geheime Macht des Wortes
|
|---|---|
| Chapter number | 11 |
| Book title |
Internationale Trends in der Markenkommunikation
|
| Published by |
Springer Gabler, Wiesbaden, January 2014
|
| DOI | 10.1007/978-3-658-01517-6_11 |
| Book ISBNs |
978-3-65-801516-9, 978-3-65-801517-6
|
| Authors |
Thomas Heinrich Musiolik, Musiolik, Thomas Heinrich |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 7 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 43% |
| Student > Bachelor | 2 | 29% |
| Unknown | 2 | 29% |
| Readers by discipline | Count | As % |
|---|---|---|
| Economics, Econometrics and Finance | 5 | 71% |
| Unknown | 2 | 29% |