41 followers
Strategic Management — New Rules for Old Europe
Overview of attention for book
Table of Contents
-
Altmetric BadgeBook Overview
-
Altmetric BadgeChapter 1 European Labour Markets: From Low to High Labour Demand Elasticities
-
Altmetric BadgeChapter 2 Sense-Making Processes in the Council of Ministers: From the ECSC to the European Constitution
-
Altmetric BadgeChapter 3 Accounting in Europe: From National Accounting Charts to Globally Converging Standards
-
Altmetric BadgeChapter 4 Banking Supervision in Europe: From Basel I to Basel II
-
Altmetric BadgeChapter 5 European Entrepreneurship: From Deterministic Government Policy to Market Experimentation
-
Altmetric BadgeChapter 6 Relationship Marketing in European Consumer Goods Markets: From Marketing Mix Orientation to Customer Life Cycle Management
-
Altmetric BadgeChapter 7 The Delights and Dangers of Global Branding: From Worldwide Brands to a Global/Local Dialectic
-
Altmetric BadgeChapter 8 Dynamics of the Internationalisation of European Retailing: From a National to a European Perspective
-
Altmetric BadgeChapter 9 European (Virtual) Team-Building: From Optimism to Efficiency
-
Altmetric BadgeChapter 10 International Corporate Cultures: From Helpless Global Convergence to Constructive European Divergence
-
Altmetric BadgeChapter 11 International Supplier Relationship Management: From Transactional to Relational Purchasing
-
Altmetric BadgeChapter 12 A Strategy Map for Germany: From Passive Self-Pity to Offensive Self-Renewal