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Strategic Management — New Rules for Old Europe

Overview of attention for book
Cover of 'Strategic Management — New Rules for Old Europe'

Table of Contents

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    Book Overview
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    Chapter 1 European Labour Markets: From Low to High Labour Demand Elasticities
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    Chapter 2 Sense-Making Processes in the Council of Ministers: From the ECSC to the European Constitution
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    Chapter 3 Accounting in Europe: From National Accounting Charts to Globally Converging Standards
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    Chapter 4 Banking Supervision in Europe: From Basel I to Basel II
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    Chapter 5 European Entrepreneurship: From Deterministic Government Policy to Market Experimentation
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    Chapter 6 Relationship Marketing in European Consumer Goods Markets: From Marketing Mix Orientation to Customer Life Cycle Management
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    Chapter 7 The Delights and Dangers of Global Branding: From Worldwide Brands to a Global/Local Dialectic
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    Chapter 8 Dynamics of the Internationalisation of European Retailing: From a National to a European Perspective
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    Chapter 9 European (Virtual) Team-Building: From Optimism to Efficiency
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    Chapter 10 International Corporate Cultures: From Helpless Global Convergence to Constructive European Divergence
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    Chapter 11 International Supplier Relationship Management: From Transactional to Relational Purchasing
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    Chapter 12 A Strategy Map for Germany: From Passive Self-Pity to Offensive Self-Renewal
Attention for Chapter 6: Relationship Marketing in European Consumer Goods Markets: From Marketing Mix Orientation to Customer Life Cycle Management
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Citations

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3 Mendeley
Summary Dimensions citations
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Chapter title
Relationship Marketing in European Consumer Goods Markets: From Marketing Mix Orientation to Customer Life Cycle Management
Chapter number 6
Book title
Strategic Management — New Rules for Old Europe
Published by
Gabler, January 2006
DOI 10.1007/978-3-8349-9254-3_6
Book ISBNs
978-3-83-490211-5, 978-3-83-499254-3
Authors

Ralf Terlutter, Peter Weinberg, Terlutter, Ralf, Weinberg, Peter

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 33%
Researcher 1 33%
Student > Doctoral Student 1 33%
Readers by discipline Count As %
Business, Management and Accounting 2 67%
Computer Science 1 33%

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