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Strategic Management — New Rules for Old Europe

Overview of attention for book
Cover of 'Strategic Management — New Rules for Old Europe'

Table of Contents

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    Book Overview
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    Chapter 1 European Labour Markets: From Low to High Labour Demand Elasticities
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    Chapter 2 Sense-Making Processes in the Council of Ministers: From the ECSC to the European Constitution
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    Chapter 3 Accounting in Europe: From National Accounting Charts to Globally Converging Standards
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    Chapter 4 Banking Supervision in Europe: From Basel I to Basel II
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    Chapter 5 European Entrepreneurship: From Deterministic Government Policy to Market Experimentation
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    Chapter 6 Relationship Marketing in European Consumer Goods Markets: From Marketing Mix Orientation to Customer Life Cycle Management
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    Chapter 7 The Delights and Dangers of Global Branding: From Worldwide Brands to a Global/Local Dialectic
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    Chapter 8 Dynamics of the Internationalisation of European Retailing: From a National to a European Perspective
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    Chapter 9 European (Virtual) Team-Building: From Optimism to Efficiency
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    Chapter 10 International Corporate Cultures: From Helpless Global Convergence to Constructive European Divergence
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    Chapter 11 International Supplier Relationship Management: From Transactional to Relational Purchasing
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    Chapter 12 A Strategy Map for Germany: From Passive Self-Pity to Offensive Self-Renewal
Attention for Chapter 6: Relationship Marketing in European Consumer Goods Markets: From Marketing Mix Orientation to Customer Life Cycle Management
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