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US Programs Affecting Food and Agricultural Marketing

Overview of attention for book
Cover of 'US Programs Affecting Food and Agricultural Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Evolution of Agricultural and Food Markets
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    Chapter 2 Expectations and Realities of the Food System
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    Chapter 3 A History of Government’s Role in the Food and Agricultural Marketing System
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    Chapter 4 Market Structure, Trade Practice Regulation, and Competition Policy
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    Chapter 5 Managing the Supply Chain Through Cooperatives and Contract Integration
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    Chapter 6 Federal and State Marketing Orders
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    Chapter 7 US Generic Advertising and Promotion Programs
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    Chapter 8 US Export Market Development Programs
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    Chapter 9 Challenges in Choosing the Mix of Public and Private Standards for Food Quality Assurance
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    Chapter 10 Food Safety and Traceability
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    Chapter 11 Quality Assurance for Imports and Trade: Risk-Based Surveillance
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    Chapter 12 Nonnative Pest Prevention and Control
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    Chapter 13 Consumer Information and Labeling
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    Chapter 14 Information and Market Institutions
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    Chapter 15 The Policy of Risk Management
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    Chapter 16 Local Food, Organics, and Sustainability
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    Chapter 17 Agricultural Biotechnology Issues
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    Chapter 18 Humane Treatment of Farm Animals
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    Chapter 19 Program Challenges and Future Opportunities
Attention for Chapter 7: US Generic Advertising and Promotion Programs
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Citations

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Chapter title
US Generic Advertising and Promotion Programs
Chapter number 7
Book title
US Programs Affecting Food and Agricultural Marketing
Published by
Springer, New York, NY, January 2013
DOI 10.1007/978-1-4614-4930-0_7
Book ISBNs
978-1-4614-4929-4, 978-1-4614-4930-0
Authors

John M. Crespi, Richard J. Sexton

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Professor 1 100%
Readers by discipline Count As %
Unknown 1 100%

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