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Mendeley readers
| Chapter title |
Luxury Fashion Branding: Literature Review, Research Trends, and Research Agenda
|
|---|---|
| Chapter number | 2 |
| Book title |
Fashion Branding and Consumer Behaviors
|
| Published by |
Springer, New York, NY, January 2014
|
| DOI | 10.1007/978-1-4939-0277-4_2 |
| Book ISBNs |
978-1-4939-0276-7, 978-1-4939-0277-4
|
| Authors |
Tsan-Ming Choi, Choi, Tsan-Ming |
Mendeley readers
The data shown below were compiled from readership statistics for 50 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 50 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 11 | 22% |
| Student > Ph. D. Student | 10 | 20% |
| Student > Postgraduate | 6 | 12% |
| Student > Doctoral Student | 3 | 6% |
| Researcher | 3 | 6% |
| Other | 6 | 12% |
| Unknown | 11 | 22% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 27 | 54% |
| Economics, Econometrics and Finance | 3 | 6% |
| Psychology | 3 | 6% |
| Social Sciences | 2 | 4% |
| Arts and Humanities | 1 | 2% |
| Other | 3 | 6% |
| Unknown | 11 | 22% |