You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Co-branding in Fast Fashion: The Impact of Consumers’ Need for Uniqueness on Purchase Perception
|
|---|---|
| Chapter number | 7 |
| Book title |
Fashion Branding and Consumer Behaviors
|
| Published by |
Springer, New York, NY, January 2014
|
| DOI | 10.1007/978-1-4939-0277-4_7 |
| Book ISBNs |
978-1-4939-0276-7, 978-1-4939-0277-4
|
| Authors |
Bin Shen, Jaehee Jung, Pui-Sze Chow, Szeman Wong, Shen, Bin, Jung, Jaehee, Chow, Pui-Sze, Wong, Szeman |
Mendeley readers
The data shown below were compiled from readership statistics for 58 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 58 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 11 | 19% |
| Student > Bachelor | 9 | 16% |
| Student > Doctoral Student | 3 | 5% |
| Researcher | 2 | 3% |
| Lecturer | 1 | 2% |
| Other | 4 | 7% |
| Unknown | 28 | 48% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 17 | 29% |
| Arts and Humanities | 4 | 7% |
| Social Sciences | 3 | 5% |
| Economics, Econometrics and Finance | 2 | 3% |
| Design | 2 | 3% |
| Other | 2 | 3% |
| Unknown | 28 | 48% |